Our Collection and Use of Your Personal Information
We collect and use information about you which will help us administer our business or provide and sell products, services or other opportunities to you. Among other things, we use the information we learn about you to help us personalize and improve the experience you have on our website, to respond to your requests and orders and to communicate with you. The types of information we collect, retain and use include the following:
Site Use Information: In general, if you do not wish to register or purchase products on this Site, you can visit the Site without telling us who you are or revealing any information about yourself. Our web servers collect the domain names, not the email addresses, of visitors. This information is aggregated to measure the number of visits, average time spent on the Site, pages viewed, etc. Better Outdoor Products utilizes this information ("behavior profiles") to measure the use of our Site and to improve the content we offer. We may share with third parties experiential information or other data which does not personally identify users of our site. For example, this might include product or service preferences of all visitors to our Site.
Opt-Out: We provide you in the registration and order processes with the option of “opting-out” of receiving marketing, sales and other communications from us and our third-party dealers, distributors or sales representatives.
Email Communications: We use your email address to contact you to respond to your inquiries regarding your order, notify you of the processing and/or delivery of your order, provide you with information on warranty and safety matters, or to provide other information on Better Outdoor Products’ products or services to you. To help us determine whether you have received an email from us, and to help us make emails more useful and interesting, we may receive a confirmation that you have opened an email from us.
Child Privacy: We do not knowingly solicit or receive information, or accept product orders from, children under the age of 18.
Restrictions on Disclosing Information to Third Parties
Security Procedures to Protect Information
We maintain numerous security standards and procedures to help prevent unauthorized access to confidential information about you. Our site uses a combination of encryption technology and authentication to protect your Personally Identifiable Information. As long as the web browser you are using supports Secure Sockets Layer (SSL), your information will be submitted to us with a high level of security. We update and test our security technology on an ongoing basis. We have procedures limiting employee access to Personally Identifiable Information to those employees who have a business reason to know such information about you.
It is also important for you to help protect against unauthorized access by signing off of our Site each time you finish using the Site.
Inapplicability of Privacy Policies of any Linked Sites or Other Parties